SETTING THE TABLE FOR AFFIRM’S IPO
It was mid-2020 and “buy now, pay later” was having a moment. A big moment...
Affirm was competing for attention in an increasingly crowded marketplace. And with an IPO and brand refresh in the works, Affirm’s creative needed to lay the groundwork by leaning harder into its values as a financial champion for consumers
BEING THE SOUNDING BOARD FOR A NEW MANIFESTO.
We started by helping craft a brand manifesto built around Affirm’s new tagline: “Yes starts here.” The manifesto language was grounded in consumer empowerment by lifting a sense of doubt and arming people with control when it comes to their financial possibilities.
ALWAYS-ON BRAND ENGAGEMENT FOR CONSUMERS AND MERCHANTS ALIKE.
The big challenge was to not only educate consumers on where and how to use Affirm, but also to clear up misconceptions about how “buy now, pay later” really works. Every holiday on the calendar provided a new tentpole moment to engage consumers and relay the benefits. Additionally, we needed to articulate these benefits to business customers across a new B2B website architecture.
"This is a Sofa" claymation
“Thank you for your beautiful work and limitless patience. It is such a fantastic experience working with y'all!”— ROWENA LI, Growth Marketing Manager
A HOLIDAY IDENTITY AS UNIQUE AS A SNOWFLAKE.
In the midst of a global pandemic and a downward spiraling economy, it might have been difficult to imagine what the holidays would look like. But not for Affirm because the holidays are no time for compromises. To visualize how easy and affordable Affirm makes gift-giving, we built a joyfully geometric illustrated design system for the brand that leans into simplicity. Just like Affirm’s financial productsIn the midst of a global pandemic and a downward spiraling economy, it might have been difficult to imagine what the holidays would look like. But not for Affirm because the holidays are no time for compromises. To visualize how easy and affordable Affirm makes gift-giving, we built a joyfully geometric illustrated design system for the brand that leans into simplicity. Just like Affirm’s financial products
“The internal and external response has been awesome, and we’re incredibly appreciative of everything you did to pull this off.”— ERIKA WHITE, Head of Comms & Corporate Marketing
A STAR-STUDDED CAST HELPS SPREAD SOME ACTUAL CHEER.
For another phase of our holiday effort, we teamed up with Keke Palmer, Whitney Cummings, Hasan Minaj, and others to help spread the word about “no hidden fees” with Affirm. We called it the “No Gotchas” contest, and anyone could submit their own dramatic fine print reading for a chance to win $10,000.
"Gifts Not Gotchas" feat. Keke Palmer
"Gifts Not Gotchas" influencer Campaign
10x
10x
30%
71%
“Holiday went great! Blew our numbers out of the water… So thankful for all the amazing work we’ve done with Bokeh this year. So much good stuff to come!”— Hannah Hughes, Senior Manager, Integrated Marketing
THE PEOPLE WHO POWER A WORLD OF POSSIBILITIES!
A special thanks to Greg Fisher, Erika White, Hannah Hughes, Helen Bedell, Amanda Kauffman, Ana Braskamp, Canon Hirschler, Lia Ballard, Avery Kim, Sam Brown, Lisa Mizokami, Olivia Mickle, and Claire McClendon.