And it was as liberating as it was terrifying. With no template to follow, we were free to question every part of the traditional agency structure and reinvent it based on what our clients and the creative actually called for.

Film and television production is where we started, hence the name of our agency. Bokeh is a cinematography technique used to add depth to an image. So, if we’re being honest, Bokeh started as an excuse to keep our hands dirty and make the ads we’d actually want to see.

Truly. We learned brand from brand directors and product marketing from product marketers while working inside the world’s most iconic technology companies - Apple and Google. We observed how campaigns actually come together; how briefs are written, budgets are wrangled, and the roundabout politics of buy-in.

This client-side perspective shifted our view of agencies. We noticed a process designed for optics, not efficiency. We saw the extra people in meetings, the redundant layers of communication that kept us from being iterative, and how every ask, no matter how small, became another overage.