A video shot around the world from the comfort of our office.

Mission

The United Nations Environment Programme (UNEP) reached out to Bokeh to create a high-level anthem video for World Environment Day, June 5, 2015. The video’s message was that if everyone did their part (reduce electricity usage, be mindful of water usage, recycle, etc.), then it would have a big impact on the environment. The hitch? We had one month to make it happen and no time to travel around the world to get specific shots.

Seven Billion Dreams. One Planet. Consume with Care - UNEP World Environment Day

Stock up

Using stock footage to create an authentic, meaningful video is always a challenge. But to add a layer of complexity, the director we worked with, Leonardo Dalessandri, has a distinct, fluid editing style with seamless transitions and dramatic pacing. We challenged ourselves to find stock footage that matched all of our requirements, spending two weeks scouring stock sites and pulling what we thought might fit, sending it to Leonardo, and working from there. Repeating this process, we finally found enough content to build our story and create a film that is empathic and genuine.

Compose yourself

To amp up the video’s emotional impact, we needed a score that would touch hearts. We fell in love with the music (and name) of Icelandic composer Jóhann Jóhannsson, who had recently been nominated for an Oscar nomination for The Theory of Everything. We reached out to him and persuaded him to donate his talents to saving the world (he agreed).

Ny Times Square 2

Our finished video played in New York's Time Square.

The payoff

UNEP pushed the video out on all their respective channels (Facebook, website, and news articles) and even played it on the massive LG display at New York’s Times Square. UNEP also showed the video at many of UNEP’s displays throughout the 2015 Expo in Milan, Italy.