It would have been nice to have Citizen back when we were filling out FAFSAs.


Citizen is an online tool that helps students fill out the Free Application for Federal Student Aid (FAFSA), turning the complicated task of filling out government forms into a streamlined process with easy-to-understand questions.The start-up needed a video that could serve as an overview and a tutorial. We utilized creative visuals to make this dry information compelling.


  • Animation

Citizen FAFSA

Logos Wide

Here’s looking at you, kid

To introduce Citizen, we crafted a story around a teenage girl and her mother applying for FAFSA; the teenager served as our narrator. Balancing the story with UI demonstrations allowed us to showcase Citizen’s product while aligning the perspective of the video with Citizen’s target demographic.

Of course, it’s not a Bokeh animation unless we throw in a few Easter eggs (namely, cats). From placing felines in different scenes to a “ Go Wildcats” banner in the school, our motion designer may have gone a bit kitty-crazy.

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